1994The Heidi journey starts. Passionate Swiss chocolatier Jürg Läderach creates the first Heidi Chocolate atelier. The name "Heidi" is inspired by the character of the famous story.
1996It's Heidilicious! The first chocolate tablets arrive on the shelves and instantly win consumer hearts.
1998Heidi's creativity has a rich taste. New compositions of high quality chocolate, fillings and natural ingredients make Heidi pralines a consumer favorite.
2008Heidi goes international by creating happy moments for people in over 10 countries.
2018Heidi is present in over 50 countries. New opportunities arrive with a new member - Schonenberger, Swiss manufacturer of bio and high quality chocolate compositions.
2019Heidi celebrates its 25 year anniversary and launches a new design.
1997Heidi becomes a symbol of Christmas. Santa brings the first hand-decorated Heidi Christmas figurines.
2002Heidi launches new delicacies - like the rich and smooth recipe of Dark 85%, with a high cacao content - and extends its portfolio with more dark assortments with natural ingredients.
2013Heidi becomes a proud member of the KEX Confectionery Group. Heidi Group grows with the acquisition of Austrian sweets and confectionery producer Niemetz.
2017Heidi continues to grow. Schwermer Dietrich Stiehl, a renowned german pralinen - meister established in 1894, becomes a member of the Heidi family.